Tim Aurand · TEDxNIU 2017
Tim Aurand is the James E. Thompson Professor of Marketing at Northern Illinois University where he teaches marketing principles, marketing management, and brand management. Tim’s research interests include branding, sport and higher education marketing, and reengineering. He has published over 40 articles appearing in journals such as the Journal of Marketing Theory and Practice, the Journal of Product and Brand Management, and the Journal of International Marketing. Before entering academia Tim worked in marketing positions at General Motors, Caterpillar Tractor, and Honeywell and was a seminar speaker for over 25 years at the University of Wisconsin Madison’s Executive Education Center. He has earned degrees in marketing and business education from Northern Illinois University, Southern Illinois University, and Arizona State University.
Tim has been honored with numerous teaching awards including the NIU Excellence in Undergraduate Teaching Award, the NIU Athletics Professional Excellence Award, and the Marketing Management Association Teaching Excellence Award. He is also a six time recipient of the College of Business Golden Apple Award for his work in the NIU MBA program.
Tim is the proud father of three sons who are pursuing their college degrees in business and nursing while developing their own personal brands.